A marketplace for independent florists

Your business.
Your way.

Your flowers are unique. Your business should be too.

BloomiCo empowers florists to showcase their brand, creativity, and expertise while reaching more customers online.

Let your flowers find new customers.

Give more customers a way to discover your arrangements.

$0

Setup fees

Get started without an upfront fee

No

Monthly subscriptions

No fixed monthly platform fee

Free

Branded storefront

A dedicated place to showcase your business

Find your opportunity

Is BloomiCo in your area?

Check your suburb or postcode to get a high-level view of our florist network.

Whether we're just getting started nearby or already have florists serving the area, we'd love to hear from independent florists with something special to offer.

Check your local area

Enter a suburb or postcode to explore the opportunity for your florist business.

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APPLICATIONS OPEN

More florists wanted in area

We are looking to welcome more independent florists in this area.

Join BloomiCo to showcase your arrangements and give more local customers the chance to discover your business.

Apply to join BloomiCo →

What is BloomiCo?

A better way for florists to sell online.

BloomiCo is an online marketplace that connects customers with independent florists across Australia.

We help florists showcase their unique arrangements, reach new local customers, and grow their brand, all while maintaining control over their products, pricing, and business.

Your brand stays yours

Give customers a place to discover your florist profile, your arrangements and your story.

You stay in control

Manage your products, pricing, inventory and availability whenever you need to.

Be discovered locally

Help customers searching for flowers in your delivery area find your business.

Made for independent florists.

Not a flower relay.
A marketplace for florists.

BloomiCo isn't a flower relay service that passes an order from one florist network to another. It's a marketplace where customers can discover independent florists, explore their own arrangements and order directly from the florist they choose.

Your business stays at the centre of the experience, your products, your prices, your style and the delivery areas you serve.

Traditional relay model

x

Product selection and pricing may be influenced by relay catalogue requirements.

x

Higher intermediary costs can eat into order value.

x

May involve ongoing membership, network or service fees.

x

The relay often manages the customer-facing ordering experience.

x

Order fulfilment depends on the relay's delivery and routing arrangements.

BloomiCo marketplace model

✓

Set your own prices and choose which products you sell.

✓

Lower commission, so you keep more of each sale.

✓

No ongoing subscription or monthly platform fee.

✓

A direct-to-customer marketplace experience that showcases your florist business.

✓

Decide your own delivery areas, fees and delivery settings.

Our belief: local florists should be discovered for their own creativity, not hidden behind a relay network.

How it works

Start selling in four simple steps

01

Apply

Tell us a little about yourself and your florist business through our merchant application.

02

Set up your store

Create your profile and configure the delivery area that works for your business.

03

Add your products

Upload your arrangements, descriptions and pricing to showcase your style.

04

Receive orders

Review, prepare and fulfil customer orders through your merchant tools.

Your business, beautifully represented

More than fulfilling orders.
Build your brand.

Your florist business has its own personality, signature arrangements and loyal customers.

BloomiCo helps you bring that identity online, so customers can discover what makes your flowers different.

Why join Bloomi Collective

Everything you need to sell more flowers

BloomiCo provides the tools, exposure and support florists need to grow online.

Reach more customers

Get discovered by customers searching for flowers in your area.

Manage orders easily

Accept, process and fulfil orders from one merchant dashboard.

Secure payments

Receive payments through a secure and trusted payment infrastructure.

Control your store

Update products, pricing, inventory and availability anytime.

Delivery flexibility

Define delivery radius, pricing, and timeframes with ease.

Marketing exposure

Benefit from BloomiCo's marketing campaigns and customer acquisition.

Wanting to know more?

Frequently asked questions