1. Introduction
Bloomi Collective Pty Ltd ("Bloomi", "we", "us", "our") respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, store and protect personal information when you:
- Visit our website;
- Use our mobile applications;
- Create an account;
- Purchase products;
- Operate a merchant account;
- Subscribe to marketing communications;
- Contact us;
- Participate in promotions, competitions or surveys; or
- Otherwise interact with the Bloomi platform.
This policy has been prepared in accordance with the Australian Privacy Act 1988 (Cth), including the Australian Privacy Principles (APPs).
By accessing or using our platform, you acknowledge that you have read and understood this Privacy Policy.
2. Who We Are
Bloomi Collective Pty Ltd operates an online marketplace connecting customers with independent florists and gift merchants.For privacy enquiries, contact:
Privacy Officer
Email: contact@bloomico.com.au
3. Information We Collect
We may collect information directly from you, automatically through your use of our services, and from third parties.
3.1 Personal Information
Personal information may include:
- Full name
- Date of birth
- Email address
- Phone number
- Billing address
- Delivery address
- Account login credentials
- Profile information
- Business information
- Government-issued identification where required
- Merchant verification information
- Tax information
- ABN details
3.2 Payment Information
Payments are processed through third-party payment providers including Stripe.
We may collect:
- Payment transaction details
- Payment status information
- Refund information
- Chargeback information
We do not store complete payment card details.
Payment information is collected and processed by Stripe in accordance with their privacy practices.
3.3 Merchant Information
For florists and merchants we may collect:
- Business name
- Trading name
- ABN
- Business address
- Contact details
- Banking information
- Stripe Connect account information
- Identity verification documents
- Tax documentation
- Product catalog information
- Order fulfilment information
3.4 Order Information
When you place an order we may collect:
- Recipient name
- Recipient phone number
- Delivery address
- Delivery instructions
- Gift messages
- Product selections
- Order history
- Refund requests
- Customer support communications
3.5 Communications
We may collect information contained in:
- Customer support requests
- Email communications
- Chat communications
- Merchant communications
- Reviews and ratings
- Survey responses
- Feedback submissions
3.6 Automatically Collected Information
When you use our platform we may automatically collect:
- Device information
- Browser type
- Operating system
- IP address
- Session information
- Geographic location data
- Referral URLs
- Clickstream data
- Usage patterns
- Referral UApp usage informationRLs
3.7 Cookies and Similar Technologies
We use:
- Cookies
- Pixels
- Web beacons
- Local storage technologies
- Analytics technologies
These technologies help us:
- Operate the platform
- Improve performance
- Understand user behaviour
- Personalise experiences
- Deliver advertising
- Prevent fraud
Users may disable cookies through browser settings, however some functionality may be unavailable.
4. How We Collect Information
We collect information when you:
- Register an account
- Place an order
- Become a merchant
- Subscribe to marketing
- Submit forms
- Participate in surveys
- Contact support
- Use the website
- Use the mobile app
- Connect third-party accounts
We may also collect information from:
- Stripe
- Identity verification providers
- Delivery partners
- Analytics providers
- Advertising platforms
- Fraud prevention services
- Publicly available sources
5. Why We Collect Personal Information
We collect information when you:
- Register an account
- Place an order
- Become a merchant
- Subscribe to marketing
- Submit forms
- Participate in surveys
- Contact support
- Use the website
- Use the mobile app
- Connect third-party accounts
We may also collect information from:
- Stripe
- Identity verification providers
- Delivery partners
- Analytics providers
- Advertising platforms
- Fraud prevention services
- Publicly available sources