Latest news, trends & ideas

A delivery fee might look like a small detail at checkout, but for florists, it can make the difference between a profitable order and one that costs more to fulfil than it earns. Here's how to calculate the real cost of delivery, set sensible fees and build a pricing structure that works for your business.

Selling flowers online can open up new opportunities for independent florists, but launching a store involves more than uploading a few bouquets. From choosing a sales channel to managing delivery, pricing and customer expectations, here's what florists should consider before taking their business online.

Your florist website might be attracting visitors, but what’s stopping them from placing an order? We look at common conversion barriers—from confusing navigation and unclear delivery coverage to mobile usability and checkout friction—and share practical fixes to help customers shop with confidence.

When customers shop for flowers online, they can't pick up a bouquet, inspect the blooms or ask a florist what it looks like in person. Your product page has to do that work for you. Here's how to use photography, descriptions and clear product information to help customers shop with confidence.

Every florist expects some stems to end up in the bin. The problem is what happens when that “normal” waste becomes invisible. With flowers becoming more expensive to buy and handle, better waste control could be one of the simplest ways to protect margin.

Flowers may be the reason customers walk through the door, but they don't have to be the only thing they leave with. As Australian retailers look for new ways to build value, florists have an opportunity to rethink what belongs alongside the bouquet.