Selling Flowers Online: What Florists Need to Know Before Getting Started
September 29, 2026
Selling flowers online can open up new opportunities for independent florists, but launching a store involves more than uploading a few bouquets. From choosing a sales channel to managing delivery, pricing and customer expectations, here's what florists should consider before taking their business online.
The Sustainability Question Florists Can't Ignore Forever
September 2, 2026
From floral foam and plastic sleeves to packaging, sourcing and waste, sustainability is becoming harder for florists to treat as an optional extra. The question isn't whether the industry needs to change — it's how far, and how quickly.
Father’s Day Is This Week - Is There a Bigger Opportunity for Florists?
September 1, 2026
Father’s Day is one of Australia’s major gifting occasions, but flowers rarely dominate the conversation in the way they do for Mother’s Day. With the day arriving this Sunday, there may be an opportunity for florists to rethink what a floral Father’s Day gift looks like.
Online shopping has changed how Australians discover and buy almost everything. But for florists, the physical shop still offers something the internet struggles to replicate: expertise, immediacy, atmosphere and the ability to experience the flowers before buying them.
Google Search is moving beyond a list of links, with AI Overviews and AI Mode increasingly answering complex questions for Australian users. For florists, that creates a new digital visibility problem: being easy for Google to understand may matter almost as much as ranking.
The Cost of Running a Small Business Has Jumped 25%
August 31, 2026
A new Australian small-business cost index shows the cost of keeping a business open has risen 24.6% since March 2020. With customers still price-sensitive, florists are facing a familiar but increasingly important question: which costs should be absorbed, and which need to reach the price tag?
Floristry Training Is Being Rewritten - And It Says a Lot About Where the Industry Is Going
August 31, 2026
Australia's Certificate III in Floristry is being overhauled for the first time in years, with digital retail, sustainability, online businesses and new ways of working all shaping the review. For florists, the changes offer a revealing look at where the profession is heading.
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