Latest news, trends & ideas

New data from an Australian florist offers a revealing look at what people actually write when they send flowers. The findings suggest the biggest opportunity for florists may not be another gifting occasion, but the everyday moments in between.

Australia’s flower market is not one market so much as two supply streams working alongside each other: flowers grown here and flowers brought in from overseas. The latest official figures available from the Department of Agriculture, Fisheries and Forestry put a useful number on that relationship — and the split is more balanced than the word “imports” might suggest.

Spring is one of Australia's most popular wedding periods, and the 2026 wedding data suggests florists should be thinking beyond individual bookings. With September and October approaching, the next few weeks are a useful window to review availability, seasonal flower expectations and the operational pressure that comes with peak wedding work.

Australian household spending has strengthened, but the recovery is uneven. For florists, the opportunity may not be to chase more sales at any price, but to make it easier for customers to see value across different price points.

Australia is considering removing a long-standing treatment requirement for some imported cut flowers. The change could reshape how certain blooms enter the country — and potentially influence sourcing, competition and the relationship between local growers and importers.

From Sturt’s desert pea to locally grown wildflowers, demand for distinctive Australian blooms is growing — and the native flower industry is taking notice.